Understand what clicks with your audience

Bitly makes it easy to create, share, and track short links and QR Codes. Find what’s resonating and scale it into bigger reach, more clicks, and more sales.

5 short links/month
3 custom back-halves/month
Unlimited link clicks

URL Shortener

Short links that do more

Customize, share, and track your links — every click tells you more about what your audience wants.

yourlongurl.com/utm-source-twitter-ando

bit.ly/4xc5M

Shorten URL

?utm_medium=social Add

https://example.com/landing-page Redirect

Dynamic routing

If Country is United States and Region is California, US and Device is Mobile and Platform is iOS

Then go to https://example.com/

AI-powered link creation
Custom domains and back-halves
URL redirects
Bulk link shortening

Get started for free Learn more

QR Codes

Codes you can edit and track

Dynamic QR Codes for print and packaging — update the destination anytime, no reprint needed.

QR Code Destination Redirect

Code expiration

Total scans 0

Weekly scan rate +0%

Customizable colors, patterns, and logos
Dynamic QR Codes
PNG/JPEG/SVG downloads
Bulk QR Code creation

Get started for free Learn more

Analytics

See every click and scan

Real-time performance for every link and code, side by side.

Top channel

Traffic from Facebook is up 25% this week.

Whatever you changed recently on this channel is working. Do more of it before the momentum fades.

Which links drove this?

Top link

Summer promo is up 15% in traffic compared to last week.

Share it again through your top channels while it has momentum—don’t let a good link peak quietly.

Compare this to other links

New audience

Brisbane, Australia showed up, accounting for 10% of your traffic.

See which channel is attracting this audience and lean in. Double down by sharing similar content.

See full location breakdown

TOTAL ENGAGEMENTS • THIS WEEK

879▲ +20%vs 654 engagements from May 11-17

This weekLast week

Analyse with AI

Geography, referrer, and device tracking
Cross-channel analytics dashboards

AI-powered analytics and insights
Campaign performance and UTMs

Get started for free Learn more

0M+

Customers

0B+

Links & QR Codes created annually

0B+

Clicks & scans annually

Connected apps & workflows

Uptime

“It is easy to use, fast and reliable. It is more than a URL shortner. Although there are many URL shortners came to existence in last few years but most popular one among them was and is Bitly.”

“Upon implementing Bitly, we were able to know where our audience was coming from instantly. That allowed us to double down on what was working and save time/resources in places that was not working.”

“It is dead simple to use. We create a lot of links, and need something fast & easy.